It’s ON! Putting Next Gen in the Hands of Tens of Millions of Gamers

Gaming is thriving. An entire generation is growing up gaming. Two billion gamers and counting. They play at home, on the go and on multiple platforms, and by far the most vibrant, innovative and open is the PC. The forces driving PC gaming are staggering in scale. Take the battle royale genre — think Fortnite, Read article >

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NVIDIA Teams with Autodesk, RED to Bring 3D Animation, 6K Video Editing to Laptops

Whether you create complex 3D animations or edit high resolution video, you will soon be able to do your best work on the go. This week at the Consumer Electronics Show (CES) in Las Vegas, we’re demonstrating how we’re bringing hardware-accelerated ray tracing, AI-enhanced graphics, and advanced video processing to our new, thin and light Read article >

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Doing Reflections and Shadows Justice: Ray Tracing, DLSS to Transform MMO Games

A row of red lanterns reflected in a warrior’s shining scales of armor. Shadows cast by children running down the paved pathway of an open-air market. A lit carriage reflected onto colorful ceramic vases that line the street. These stunning ray-traced reflections and shadows will soon enhance the game environment of Justice, one of China’s Read article >

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Prepare for Future of Design: Introducing the Quadro RTX 4000

NVIDIA today introduced the Quadro RTX 4000 graphics card — the company’s first midrange professional GPU powered by the NVIDIA Turing architecture and the NVIDIA RTX platform. Unveiled at the annual Autodesk University Conference in Las Vegas, the Quadro RTX 4000 puts real-time ray tracing within reach of a wider range of developers, designers and Read article >

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NVIDIA, Adobe to Bring Interactive, Photo-Real Ray Tracing to Millions of Graphic Designers

Oil and canvas. Thunder and lightning. Salt and pepper. Some things just go together — like Adobe Dimension CC and NVIDIA RTX ray tracing, which are poised to revolutionize the work of graphic designers and artists. Adobe Dimension CC makes it easy for graphic designers to create high-quality, photorealistic 3D images, whether for package design, Read article >

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By the Light of the Moon: Turing Recreates Scene of Iconic Lunar Landing

If you’re going to fake a moon landing, you’re going to need the world’s most advanced GPUs. Four years ago, our demo team used GPUs to debunk the myth that the Apollo 11 moon landing was a hoax. So thoroughly, in fact, that it’s become a bit of a joke that the best way to Read article >

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Why Today Is an Exciting Moment for Gamers and Important Catalyst for Ray-Traced Games

The gaming industry witnessed a seismic shift in computer graphics in August with the launch of NVIDIA’s GeForce RTX 20-series GPUs. For the first time, developers and consumers worldwide have access to hardware fast enough to do real-time ray tracing. Another milestone hit today with the release of Windows 10 October 2018 Update. It promises Read article >

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GeForce RTX: A Beast for Today’s Games — and Tomorrow’s

Open box. Start your game. Witness the impossible. Our GeForce RTX series GPUs — the first gaming GPUs based on our new NVIDIA Turing architecture — fuse next-generation shaders, real-time ray tracing, and all-new AI capabilities. Game developers are buzzing. But right out of the box it gives you a huge performance upgrade for games Read article >

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NVIDIA CEO Jensen Huang Unveils Turing, Reinventing Computer Graphics

Ray-traced graphics offer incredible realism. Interactive graphics driven by GPUs offer speed and responsiveness. The two now come together in the greatest leap since the invention of the CUDA GPU in 2006, NVIDIA CEO Jensen Huang announced Monday. Speaking at the SIGGRAPH professional graphics conference in Vancouver, Huang unveiled Turing, NVIDIA’s eighth-generation GPU architecture, bringing Read article >

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World’s Top Graphics Software Companies Are Already Adopting NVIDIA RTX Capabilities. Here’s Why.

The leading software providers representing many of the most important applications for designing the products we use, the cars we drive, the movies we watch and even for scientists to visualize the world around us are jumping on Turing, NVIDIA’s newly launched GPU architecture. Unveiled today by NVIDIA CEO Jensen Huang at the annual SIGGRAPH Read article >

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