Mood Lighting: How Metro Exodus Uses Ray Tracing to Heart-Pounding Effect

The Star Wars-themed “Reflections” demo is so visually stunning, it’s natural to assume it’s a film clip. I felt that way the first time I saw this real-time ray-tracing showcase, at GDC 2018, and so have the hundreds of people I’ve shown it to since. Hitting a hotkey to reveal the wire-frame leaves you floored. Read article >

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No Slowing Down: How TITAN RTX Brings High-Quality Images to Gameplay Design

Creating a video game with realistic graphics and smooth gameplay can be an extraordinary challenge. But with the NVIDIA TITAN RTX, one designer is taking cinematic visuals and player experiences to the next level. Käy Vriend is the co-owner of Icebreaker Interactive, an indie game studio based in Denmark. He’s working on Escalation 1985, an Read article >

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Step Up to a New Design Experience with NVIDIA Quadro RTX Powered Workstations

Working with photorealistic computer-aided design models in real time and 3D is a huge benefit for design teams. They can create, iterate and review designs faster, make better-informed decisions and save money in the process. Yet it’s a benefit that wasn’t widely available until now. This week at SOLIDWORKS World in Dallas, BOXX Technologies, Dell, Read article >

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It’s ON! Putting Next Gen in the Hands of Tens of Millions of Gamers

Gaming is thriving. An entire generation is growing up gaming. Two billion gamers and counting. They play at home, on the go and on multiple platforms, and by far the most vibrant, innovative and open is the PC. The forces driving PC gaming are staggering in scale. Take the battle royale genre — think Fortnite, Read article >

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They Came, They Gamed, They Went Bonkers: Inside Our CES 2019 Gaming Suite

Seek and you will find. Knock and you will enter. If you know the right people or, rather, if the right people know you, you’ll be ushered into NVIDIA’s black and green bedecked suite at the serene Wynn Hotel, just a few minutes from the chaos of CES 2019 this week at the Las Vegas Read article >

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‘Next Gen Is On’ with RTX: NVIDIA Opens CES with Launch of GeForce RTX 2060, 40+ Laptop Models

NVIDIA kicked off CES 2019 on Sunday night by outlining sweeping plans to put to work the radical new graphics technology of real-time ray tracing in gaming and content creation in a dizzying array of gaming laptops and desktops. Speaking to a crowd of nearly a thousand attendees, NVIDIA CEO Jensen Huang announced the GeForce Read article >

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GeForce RTX at CES 2019: Best for Today’s Games, Ready for New Generation of Games

At CES this evening we launched new GPUs for gamers around the world, revealed new GPUs powering a record number of gaming laptops and extended our G-SYNC line of gaming monitors. We’re also showing new games and demos featuring RTX ray tracing and DLSS technology. Blockbusters Battlefield V and Anthem are adding RTX DLSS. Justice and Read article >

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RED Digital Cinema and NVIDIA Make 8K Movie Editing a Reality

Working with 8K video will be easier and more accessible than ever thanks to collaboration between RED Digital Cinema and NVIDIA revealed last night during an industry event at the historic Linwood Dunn Theater in Hollywood. In front of leaders from Adobe, Colorfront, HP and others, RED and NVIDIA announced an NVIDIA CUDA-accelerated REDCODE RAW Read article >

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NVIDIA Research Takes NeurIPS Attendees on AI Road Trip

Grab the steering wheel. Step on the accelerator. Take a joyride through a 3D urban neighborhood that looks like Tokyo, or New York, or maybe Rio de Janeiro — all imagined by AI. We’ve introduced at this week’s NeurIPS conference AI research that allows developers to render fully synthetic, interactive 3D worlds. While still early Read article >

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NVIDIA, Adobe to Bring Interactive, Photo-Real Ray Tracing to Millions of Graphic Designers

Oil and canvas. Thunder and lightning. Salt and pepper. Some things just go together — like Adobe Dimension CC and NVIDIA RTX ray tracing, which are poised to revolutionize the work of graphic designers and artists. Adobe Dimension CC makes it easy for graphic designers to create high-quality, photorealistic 3D images, whether for package design, Read article >

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