Bringing the excitement and exhilaration of Formula 1® to a new generation of fans around the globe, the award winning 2018 F1 New Balance Esports Series drew a record audience of 1.2 million across selected TV networks and 3.2 million people on a dedicated live stream. Cementing F1’s position at the forefront of the e-racing wave, over 100 million social media impressions and 20 million online video views of F1 Esports content were accumulated over the course of the series. In a clear demonstration of how the sport is reaching a new, younger more digitally minded audience, 70% of viewers tuning in to watch the final were below 34 years old. The dramatic 2018 season culminated with Brendon Leigh securing his second Drivers’ Championship title in a row after his 2017 success in Abu Dhabi. His clear dominance of the series, combined with teammate Daniel Bereznay’s second place, also propelled Mercedes AMG Petronas Esports to victory in the first ever Teams’ Championship. Sean Bratches, Managing Director, Commercial Operations at Formula 1 said: “2018 was a pivotal year for our efforts with respect to Formula 1 Esports as it saw the inclusion of the first official teams and built firm foundations for the future success of the series. The exponential growth in esports is a material fan engagement and commercial opportunity for us on myriad fronts and we plan to remain in the vanguard as we move into the 2019 season. Our continued focus will be on broadening opportunities for the next generation of motorsport fans and brands that understand the value of this audience and are hence investing in this space. Formula 1’s message is clear that esports is an open door for anyone with a passion for gaming and racing.” The F1 New Balance Esports Series brought together the […]
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