Codemasters signs an esports partnership with the world’s largest motorsport & automotive media company

Dirt Rally 2.0 will be the first in a number of titles to be brought to competitive life through a partnership with Motorsport Network Codemasters (AIM:CDM), the award-winning game developer of high-quality racing games including DiRT, GRID, ONRUSH and F1®, has closed a new agreement with Motorsport Network. The partnership will supercharge the esports programmes of some of Codemasters’ key owned-IP titles, attracting mass participation through a global partnership with the motorsport & automotive powerhouse. Motorsport Network sits at the heart of racing, serving fans through an integrated digital ecosystem that speaks 17 languages and reaches over 30m people every month. With a portfolio that spans everything from racing websites such as Autosport.com and Motorsport.com to ticketing & events and an OTT racing television network, Motorsport Network has the fuel to power Codemasters’ titles from market-leading games into global esport competitions. The partnership, which fuses the best racing games with the biggest motorsport audience, will kick off with the eagerly anticipated launch of the critically acclaimed DiRT Rally 2.0 that comes to market on February 26th – with consumers purchasing the Deluxe Edition benefitting from early access on February 22nd. DiRT Rally 2.0 releases worldwide on the PlayStation®4 computer entertainment system, the Xbox One family of devices including the Xbox One X and Windows PC (DVD and via Steam). DiRT Rally 2.0 promises the most immersive and truly focused off-road experience yet, including a new authentic handling model, tyre choice and surface deformation with 50 of the most powerful off-road cars ever built to tear through real-life off-road environments from New Zealand, Argentina, Spain, Poland, Australia and the USA, plus eight official circuits from the FIA World Rallycross Championship. DiRT Rally 2.0 will be the starting point for an enduring joint venture to create, promote and manage an esports programme […]

The post Codemasters signs an esports partnership with the world’s largest motorsport & automotive media company appeared first on Codemasters.

DiRT Rally 2.0 Celebrates Forthcoming Release With New Trailer

Rise To The Challenge When DiRT Rally 2.0 Hits Shelves On 26th February 2019 Codemasters has today revealed the launch trailer for DiRT Rally 2.0™, which releases on the PlayStation®4 computer entertainment system, the Xbox One family of devices including Xbox One X and Windows PC (DVD and via Steam) on Tuesday 26th February 2019. You can view the new gameplay trailer on the official DiRT YouTube channel: www.youtube.com/dirtgame. The new trailer showcases the breadth of challenge on offer: from piloting legendary rally cars through the fast and flowing mixed surfaces of Poland, to fighting for first place in an FIA World Rallycross Championship supercar, to conquering tricky weather conditions in the Porsche 911 RGT Rally Spec. With new features including improved handling, stage degradation and tyre choice, DiRT Rally 2.0 brings the most immersive and truly off-road racing experience ever. DiRT Rally 2.0 is follow-up title to the critically and commercially acclaimed DiRT Rally® – which after its hugely successful Early Access programme on Steam, launched fully on consoles and PC in April 2016. Codemasters’ SVP Product Development, Clive Moody, said of the game: “DiRT Rally 2.0 builds on the challenge thrown down by the original DiRT Rally and delivers the toughest challenge in the DiRT franchise. The combination of enhanced handling with each individual car and improved weather systems, alongside the new track degradation, makes every stage feel completely different. Every corner in every location has its own personality, requiring drivers to remain focused and determined from start to finish. Aim for a clean stage, but failing that just try to get to the end!” In addition to the content available at launch, Codemasters recently announced additional content available through Season 1, starting 12th March: – Week 1: ŠKODA Fabia Rally, Citroën C4 Rally – Week 3: Monte […]

The post DiRT Rally 2.0 Celebrates Forthcoming Release With New Trailer appeared first on Codemasters.

Codemasters host G into Gaming event

Codemasters, the award winning British video game developer and publisher specialising in high quality racing games, has held an event to lead the discussion around gender diversity in the gaming sector and highlight steps the Company has taken to increase the number of women employees. The event, which included talks from Tamsin O’Luanaigh from nDreams and Paula Whelan from Right Track, and a panel discussion with Marie Claire Isamaan from Women in Games and Charlotte Nangle from GI.BIZ, noted that more could be done to make the gaming industry an attractive sector for women to work in. Currently, women only make up 20% of the gaming industry workforce and, alongside the attendees at the seminar, Codemasters’ is committed to improving this statistic. When discussing how to encourage women to choose a career in the gaming industry Marie-Claire said that “there has been a shift and education has a lot to do with it” but said there was still more work to be done, particularly around culture and flexibility. It was agreed that education should start early, where teachers and parents have the opportunity to advise children on possible career paths. During the panel discussion, Charlotte Nangle noted that primary schools were starting to introduce gaming-related learning but recognised that high schools needed to have a similar approach in order to sustain that momentum. Discussing what businesses can do, Liz Prince also stressed that employee diversity was a major priority. “The industry must address this topic through all levels of the life cycle of an employee: Attraction, Selection, Development and Retention,” she said. It was acknowledged that more work needed to be done as an industry, but that there already was clear commitment to do so. Codemasters has already begun implementing changes in order to encourage the number of female employees, […]

The post Codemasters host G into Gaming event appeared first on Codemasters.

New DiRT Rally 2.0™ Trailer Showcases Official FIA World Rallycross Championship Content

Codemasters has today released the latest trailer for DiRT Rally 2.0™. The new video, ‘World RX In Motion’, showcases the pace, intensity and thrill of playing through FIA World Rallycross Championship events. The new trailer is available to view now at www.youtube.com/DiRTgame. Alongside all the traditional rally content in the career and historic rally modes, Dirt Rally 2.0 will launch with eight tracks from the 2018 FIA World Rallycross Championship, including new locations to the series Mettet, Silverstone and Circuit de Barcelona – Catalunya. Four different classes of rallycross will be available at launch in DiRT Rally 2.0: the official FIA World Rallycross Championship Supercars, RX2, RX Super 1600s, and RX Crosskarts. New Supercars to the DiRT Rally franchise include the GCKompetition World Rallycross team’s Prodrive-built Renault Megane RS RX, the Audi S1 EKS RX quattro, and 2018 FIA World Rallycross Champion Johan Kristofferson’s PSRX Volkswagen Polo R Supercar. Paul Bellamy, Senior Vice President of IMG Motorsports, the promoters of the FIA World Rallycross Championship, said: ‘The partnership with Codemasters gives us the chance to inspire the next generation of World RX drivers through our engagement with Codemasters’ vast gaming community. With the release of DiRT Rally 2.0™, which features eight FIA World Rallycross tracks, we are able to provide players with more world-class rallycross content than ever before. ‘The innovations Codemasters have brought to the game through enhanced visual effects and the introduction of weather conditions, and the Joker Lap, really does put fans firmly at the heart of the action.’ Jonathan Bunney, SVP of Publishing at Codemasters said: ‘Working so closely with IMG and World RX has enabled us to create our most accurate WRX experience. Working with official reference data from tracks, having close relationships with race teams and close access to the incredibly talented drivers gives […]

The post New DiRT Rally 2.0™ Trailer Showcases Official FIA World Rallycross Championship Content appeared first on Codemasters.

DiRT Rally 2.0 Is Now Available For Digital Pre-order And Pre-download On Xbox One

  NOTE: You may pre-download this game, but it will not be playable until the release date/time: 02/25/2019 – 9:00 PM (check the product page for release date/time in your region). Product Info: Developer: Codemasters Publisher: Codemasters Website: DiRT Rally 2.0 Twitter: @Codemasters / @dirtgame

Charles Leclerc And Marcus Ericsson Take F1® Mobile Racing For A Spin

Sauber F1® team’s 2018 drivers try out this year’s hottest mobile racing game Codemasters® has today revealed a new video feature for F1® Mobile Racing, its latest free-to-play mobile title, in which the Sauber F1® Team 2018 driver line-up of Charles Leclerc and Marcus Ericsson put the game through its paces. Following on from Red Bull Racing’s Max Verstappen and Toro Rosso’s Pierre Gasly taking each other on in F1® Mobile Racing earlier this year, Codemasters® visited the Sauber HQ in Switzerland to let two more of motorsport’s finest check out the game. You can check out the video out here; https://www.youtube.com/formula1game “The graphics are very impressive, and the tracks are done very well also,” said Leclerc, as he duelled with his team-mate, whilst Ericsson was equally complimentary. “It’s very nice. The tracks are done so well. It’s really cool that you can customise things, and I think that adds a lot to the game.” Charles and Marcus jumped into Duel mode, in which players race against each other in fast-paced events to win rewards and progress through the game. Free to download and play now, F1® Mobile Racing gives you the control to create your own F1® car complete with colour scheme, livery and performance upgrades or use the official cars of the 2018 FIA Formula One World Championship™. You can then race your car against official F1® teams and other racers, in real time, around the official circuits. You can also take on other players online in one-on-one races to move your way up the global Leagues, complete countless Challenges, and create single-player scenarios to race in. F1® Mobile Racing is a live, evolving title with new content being added regularly post-launch. This will include the addition of 2019 FIA Formula One World Championship™ content next year. F1® Mobile […]

The post Charles Leclerc And Marcus Ericsson Take F1® Mobile Racing For A Spin appeared first on Codemasters.

New DiRT RALLY 2.0™ Trailer Shows Classic Rally Cars Through The Ages

Codemasters has today released the latest trailer for DiRT Rally 2.0™. The new video, ‘Rally Through the Ages’, shows off some of the most iconic vehicles in rally history. The trailer is available to view now at www.youtube.com/DiRTgame. The Alpine Renault A110 1600 S rallying through New Zealand represents the best of the 1960s, while the Ford Escort Mk II takes centre stage in Australia to showcase what the 1970s had to offer. The Audi Sport quattro S1 E2 racing through the tarmac streets of Spain epitomises the Group B power of the 1980s, and New England provides the perfect autumnal backdrop for Colin McRae’s SUBARU Impreza 1995. The trailer also shows a first look at DiRT Rally 2.0’s stage degradation feature in action. Stage degradation replicates the way surfaces evolve throughout the course of a rally event. ‘If you start first on the road you’re going to suffer from a lot of loose gravel, which means you’ll struggle for traction – and that makes it hard to put in a flowing stage with a good stage time,’ said Codemasters’ Rally Consultant Jon Armstrong. ‘The optimal run time is probably around 5th – 10th place because you get that loose surface material swept off, but it’s not too rough that it ruins your car or your rhythm’. ‘The further down the running order you are from there, the more the surface is going to plough and rut, so you need to adjust your driving style and even your vehicle setup to cope with the evolving track. Even though you can drive down the same stage a thousand times, these stages are going to present a different challenge every time.’ The official game of the FIA World Rallycross Championship presented by Monster Energy, DiRT Rally 2.0™ will launch on the PlayStation®4 […]

The post New DiRT RALLY 2.0™ Trailer Shows Classic Rally Cars Through The Ages appeared first on Codemasters.

F1 New Balance Esports Series 2018 Watched By 4.4 Million

Bringing the excitement and exhilaration of Formula 1® to a new generation of fans around the globe, the award winning 2018 F1 New Balance Esports Series drew a record audience of 1.2 million across selected TV networks and 3.2 million people on a dedicated live stream. Cementing F1’s position at the forefront of the e-racing wave, over 100 million social media impressions and 20 million online video views of F1 Esports content were accumulated over the course of the series. In a clear demonstration of how the sport is reaching a new, younger more digitally minded audience, 70% of viewers tuning in to watch the final were below 34 years old. The dramatic 2018 season culminated with Brendon Leigh securing his second Drivers’ Championship title in a row after his 2017 success in Abu Dhabi. His clear dominance of the series, combined with teammate Daniel Bereznay’s second place, also propelled Mercedes AMG Petronas Esports to victory in the first ever Teams’ Championship. Sean Bratches, Managing Director, Commercial Operations at Formula 1 said: “2018 was a pivotal year for our efforts with respect to Formula 1 Esports as it saw the inclusion of the first official teams and built firm foundations for the future success of the series. The exponential growth in esports is a material fan engagement and commercial opportunity for us on myriad fronts and we plan to remain in the vanguard as we move into the 2019 season. Our continued focus will be on broadening opportunities for the next generation of motorsport fans and brands that understand the value of this audience and are hence investing in this space. Formula 1’s message is clear that esports is an open door for anyone with a passion for gaming and racing.” The F1 New Balance Esports Series brought together the […]

The post F1 New Balance Esports Series 2018 Watched By 4.4 Million appeared first on Codemasters.