Intel and Serena Williams Want You to Upgrade Your Game

Intel has partnered with tennis champion Serena Williams on a new ad for its 7th Generation Intel® Core™ processor-powered 2 in 1s. The new “Upgrade Your Game” campaign kicks off with the “Wooden Rackets” ad, which reveals a frustrated Williams on the tennis court trying to compete with an old racket. Williams stars alongside Jim Parsons to showcase how the best equipment, powered by the 7th Generation Intel Core processor, provides the performance needed to stay on top of your game. The ad featuring Williams aims to reach the 400 million people with a 5-year-old computer and demonstrate the dramatic difference in performance found on a new computer.

“This new ad with Serena Williams connects high performance with Intel and brings to life our company’s brand promise to make amazing experiences possible,” said Steve Fund, Intel’s senior vice president and chief marketing officer. “The idea is that whether in business or on the court, you can’t perform at your best using old, outdated equipment.”

“I’m excited to work with Intel to show everyone why it’s important to upgrade their game,” Williams said. “Performance matters and outdated equipment, whether that’s a wooden racket on the court or an old computer at home, should never get in the way of what you want to do.”

The new commercial will begin airing April 30, along with corresponding social, online and retail assets.


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» Download video: “Serena Williams in Intel’s ‘Wooden Rackets’ Ad (B-roll)”

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