Codemasters signs an esports partnership with the world’s largest motorsport & automotive media company

Dirt Rally 2.0 will be the first in a number of titles to be brought to competitive life through a partnership with Motorsport Network Codemasters (AIM:CDM), the award-winning game developer of high-quality racing games including DiRT, GRID, ONRUSH and F1®, has closed a new agreement with Motorsport Network. The partnership will supercharge the esports programmes of some of Codemasters’ key owned-IP titles, attracting mass participation through a global partnership with the motorsport & automotive powerhouse. Motorsport Network sits at the heart of racing, serving fans through an integrated digital ecosystem that speaks 17 languages and reaches over 30m people every month. With a portfolio that spans everything from racing websites such as Autosport.com and Motorsport.com to ticketing & events and an OTT racing television network, Motorsport Network has the fuel to power Codemasters’ titles from market-leading games into global esport competitions. The partnership, which fuses the best racing games with the biggest motorsport audience, will kick off with the eagerly anticipated launch of the critically acclaimed DiRT Rally 2.0 that comes to market on February 26th – with consumers purchasing the Deluxe Edition benefitting from early access on February 22nd. DiRT Rally 2.0 releases worldwide on the PlayStation®4 computer entertainment system, the Xbox One family of devices including the Xbox One X and Windows PC (DVD and via Steam). DiRT Rally 2.0 promises the most immersive and truly focused off-road experience yet, including a new authentic handling model, tyre choice and surface deformation with 50 of the most powerful off-road cars ever built to tear through real-life off-road environments from New Zealand, Argentina, Spain, Poland, Australia and the USA, plus eight official circuits from the FIA World Rallycross Championship. DiRT Rally 2.0 will be the starting point for an enduring joint venture to create, promote and manage an esports programme […]

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